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LTV calculator

Broker affiliate LTV calculator

Estimate lifetime value for broker, forex and trading affiliate traffic using active traders, monthly revenue, retention and RevShare assumptions.

By AffiliatePro Hub editorial team. Updated on 2026-04-29.

How to use it

Start with conservative assumptions

Use this calculator to model the value of an approved FTD cohort after activation, retention and RevShare. It is useful when CPA looks simple but you need to understand whether recurring economics could be stronger.

Interactive model

Adjust assumptions and compare the result

Reset

Active traders

69.6

Cohort affiliate LTV

$13,769

LTV per FTD

$115

Monthly commission run-rate

$2,071

These calculators are planning tools, not payout guarantees. Confirm program terms, qualification rules, restricted countries, chargebacks and reporting logic before buying traffic or quoting numbers.

Best for

  • Comparing CPA offers with RevShare or hybrid offers
  • Forecasting the value of SEO, creator or community traffic
  • Preparing a negotiation with an affiliate manager

Inputs to verify

  • Approved FTDs
  • Active trader rate
  • Monthly net revenue per trader
  • Average active months
  • RevShare percentage

Frequently asked questions

What is LTV in broker affiliate marketing?+

LTV is the estimated total affiliate revenue generated by a referred trader or FTD over the time they remain active, after applying retention and commission assumptions.

Should affiliates use gross revenue or net revenue?+

Use the number that matches the program agreement. If the program pays on net revenue, model net revenue and include reversals or deductions conservatively.