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CAC and payback

Affiliate CAC and payback calculator

Estimate customer acquisition cost, monthly commission contribution and payback period for broker affiliate campaigns.

By AffiliatePro Hub editorial team. Updated on 2026-04-29.

How to use it

Start with conservative assumptions

Use this calculator to see whether a campaign can recover acquisition spend within a practical time window. It is especially useful for RevShare and hybrid deals where value arrives over several months.

Interactive model

Adjust assumptions and compare the result

Reset

CAC per approved FTD

$216

Monthly commission

$1,349

Payback period

15.2 months

Six-month contribution

-$12,408

These calculators are planning tools, not payout guarantees. Confirm program terms, qualification rules, restricted countries, chargebacks and reporting logic before buying traffic or quoting numbers.

Best for

  • Understanding payback period for RevShare campaigns
  • Checking whether CAC is too high for the offer
  • Planning budgets for SEO, creators or paid acquisition

Inputs to verify

  • Media spend
  • Approved FTDs
  • Active trader rate
  • Monthly revenue per active trader
  • RevShare
  • Fixed launch cost

Frequently asked questions

What is CAC for broker affiliates?+

CAC is the acquisition cost per approved FTD or qualified trader, depending on how the program defines commissionable users.

What payback period is acceptable?+

It depends on cash flow and payout reliability. Many affiliates prefer faster payback for paid traffic and can tolerate longer payback for organic or owned-audience campaigns.