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P&L calculator

Affiliate campaign P&L calculator

Calculate profit and loss for broker affiliate campaigns with traffic spend, conversion rates, CPA, fixed costs and rejected leads.

By AffiliatePro Hub editorial team. Updated on 2026-04-29.

How to use it

Start with conservative assumptions

Use this P&L model before scaling paid traffic or sponsored placements. It separates spend, qualification, rejected leads and fixed costs so the campaign does not look profitable only on headline CPA.

Interactive model

Adjust assumptions and compare the result

Reset

Approved FTDs

289.8

Revenue

$63,756

Profit / loss

$50,256

ROI

372.3%

Break-even CPA

$47

These calculators are planning tools, not payout guarantees. Confirm program terms, qualification rules, restricted countries, chargebacks and reporting logic before buying traffic or quoting numbers.

Best for

  • Paid media tests for broker or forex offers
  • Estimating net profit after rejected FTDs
  • Deciding whether a CPA increase is required

Inputs to verify

  • Clicks
  • CPC
  • Signup rate
  • FTD rate
  • Rejected FTD rate
  • Fixed costs
  • CPA

Frequently asked questions

Why include rejected FTDs in a P&L calculator?+

Rejected FTDs can turn a campaign from profitable to negative. Include rejected, reversed or unqualified leads before making scale decisions.

Is ROI enough to judge an affiliate campaign?+

No. ROI is useful, but cash flow, hold periods, payout reliability and source-level quality also matter.