broker affiliate metrics
Essential metrics for broker affiliates
FTD, net CPA, EPC, CR, LTV, validation period, chargeback and ROI explained.
By AffiliatePro Hub editorial team. Updated on 2026-04-29.
Practical guide
Before you apply it
FTD, net CPA, EPC, CR, LTV, validation period, chargeback and ROI explained. The practical goal is to turn this topic into decisions that protect traffic quality, payout reliability and compliance.
Point 1
Context and intent
FTD is not just a registration; many programs require deposit, trading activity and anti-fraud validation before commission. Turn the idea into a measurable page or campaign, connect it to relevant rankings and reviews, and keep official sources attached to any commission claims.
Point 2
How to apply it
EPC and ROI must be calculated by source, campaign, creative, country and device. Turn the idea into a measurable page or campaign, connect it to relevant rankings and reviews, and keep official sources attached to any commission claims.
Point 3
Mistakes that reduce ROI
RevShare should be evaluated by LTV, churn, retention and tracking reliability. Turn the idea into a measurable page or campaign, connect it to relevant rankings and reviews, and keep official sources attached to any commission claims.
Recommended next reads
Affiliate funnel
Step 1
Traffic
Step 2
Page
Step 3
FTD
Step 4
Payout
Checklist
- • Is the traffic source allowed?
- • Are the payout criteria written down?
- • Is the risk disclosure visible?
- • Can you measure FTD and qualified trader separately?
- • Do you have a fallback offer if terms change?
Common mistakes
- • Optimizing only for registration volume
- • Comparing gross CPA with RevShare without a time horizon
- • Publishing numbers without source dates
- • Scaling before compliance review
Metrics to track
- • Net CPA
- • EPC
- • FTD rate
- • Qualified trader rate
- • LTV
- • Approval rate
Action plan
- 1. Pick one primary traffic channel
- 2. Create a compliant bridge page
- 3. Tag every campaign with UTMs
- 4. Review results by country and source
- 5. Renegotiate after quality is proven
Next level
Explore white label opportunities
If you have been running qualified trading traffic for a while and want to evaluate the next operational step, share your project context. Our team will follow up about broker white label opportunities and practical launch requirements.
Frequently asked questions
How should affiliates use broker affiliate metrics?+
Use it as a decision framework, then validate each offer with official terms, source-level tracking and conservative risk messaging.
Does this replace official program terms?+
No. Always confirm commission, availability and promotion rules directly with each program.
Does this content replace official program terms?+
No. Use the guides as editorial references and always confirm rules, commissions and restrictions directly with each program.
Why does white label appear on an affiliate site?+
Because experienced affiliates often already own the hardest part of the business: user acquisition. White label can be a natural next step.